The world is ready for a better wine bottle.

We are thrilled to introduce the Verre Vert bottle: a bottle designed with winemakers and wine drinkers of both today and tomorrow in mind.

Learn More

Bottle Weight:

72%

Savings

Packaging required:

94%

Savings

Energy Usage:

31%

Savings

CO2 Emissions:

58%

Savings

Total Cost:

45%

Savings

The Challenge

The bottle of yesterday is made of glass.

Glass bottles are costly and destructive to the environment that winemakers rely on to produce high-quality fruit.
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Glass bottles can even fall short in achieving their chief objective: protecting the wine inside.

Symptoms

Harmful emissions and energy usage.

Heavy glass bottles emit CO2 and consume energy throughout their lifecycle: manufacturing, shipping, and disposal.

Fragile and prone to breakage.

Roughly 2% of glass bottles break in transit, hurting winery margins and consumer sentiment.

Wasteful packaging.

Packing materials designed to mitigate breakage ultimately reduce pallet capacity, increase shipping costs, and create excess material waste.

Flimsy, unappealing alternatives.

Currently available alternative wine packaging falls short of winemaker standards, conveying poor quality to consumers and failing to protect the wine during long-term aging.

Burdensome to the bottom line.

Breakage and inefficient shipping chip away at winery profitability.

Wasteful packaging.

Packing materials designed to mitigate breakage ultimately reduce pallet capacity, increase shipping costs, and create excess material waste.

THE SOLUTION

We are thrilled to introduce the Verre Vert bottle:

The Verre Vert bottle (pronounced /vehr vehr/) is the first of its kind: an unbreakable, environmentally friendly wine bottle that looks, feels, and acts like traditional glass. Its lightweight material slashes shipping costs and carbon emissions as the bottle travels from manufacturing to producers, shelves, and, ultimately, consumers. Moreover, its durable walls eliminate the risk of expensive and frustrating breakage during shipping - as well as the need for wasteful packing materials. Glass linings on both the interior and exterior of the bottle ensure the wine only ever touches glass, guaranteeing an aging process exactly like that of a glass bottle.

Verre Vert Sustainable and Cost-Effective Wine Bottle

So what does this cutting-edge technology mean? For winemakers, Verre Vert bottles are an opportunity to lead the industry toward a more sustainable future and a more cost-effective way to bottle and protect the fruits of their labor. For wine drinkers, Verre Vert bottles reduce carbon emissions and make a difference with every glass consumed - without sacrificing the tradition and mystique of wine.

We are delighted to partner with you in this journey. Let’s help the wine world welcome a bright, sustainable, and delicious future.

Winemaker at winery with bottles in the background visiting a website on his iPad.

HOW WE ACHIEVE THIS

What makes Verre Vert bottles different.

Featuring patented glass-coating technology, Verre Vert blends tradition and innovation to elevate wine bottling, storage, shipping, and drinking.

Bottle Weight:

72%

Savings

Glass | 500g
VV | 140g

Packaging required:

94%

Savings

Glass | 312 g/bottle
VV | 19.4 g/bottle

Glowing lightbulb with plant inside. Verre Vert bottles saves 31% of the energy compared to a traditional glass bottle.

Energy Usage:

31%

Savings

Glass | 21.2 MJ/bottle
VV | 14.7 MJ/bottle

Clouds of greenhouse gas. Verre Vert bottles produces 58% less CO2 than traditional glass bottles.

CO2 Emissions:

58%

Savings

Glass | 2100 g CO2/bottle
VV | 870 g CO2/bottle

Total Cost:*

45%

Savings

Glass | $3.76/bottle
VV | $2.06/bottle

**(shipping+materials+breakage)

CO2 Emissions

2100 g
CO2/Bottle

870 g
CO2/Bottle

Energy Consumption

21.2
MJ/Bottle

14.7
MJ/Bottle

Bottle Production

Cardboard Production

Shipping (DTC)

End of Life

Environmentally friendly manufacturing.

Producing a Verre Vert bottle emits 34% less carbon than producing a glass bottle, reducing the wine industry’s contributions to greenhouse gas emissions.

Two bottles: The first has CO2 coming from the top. The second one has a plant living inside it. Verre vert bottles have a environmentally friendly manufacturing that emits 34% less carbon than producing a glass bottle.

Glass | 625g of CO2

VV | 413g of CO2

Less than half the weight.

A Verre Vert bottle weighs just 140 grams, 72% lighter than the traditional glass bottle.

A bottle on top of a feather: a Verre Vert bottle weighs just 140 grams.

VV | 140g

Increased pallet capacity.

Lighter bottles lead to increased capacity of 2 additional pallets for previously weight-constrained trucks - and, due to their durability and weight, 18 Verre Vert bottles fit comfortably in a traditional 12-Bordeaux box, almost doubling the number of bottles a truck can hold.

12 glass bottles

18 VV bottles

Unbreakable and impermeable to UV light.

With interior and exterior glass linings, the Verre Vert bottle ensures that wine will age like it would in a traditional glass bottle by protecting the wine from oxygen transfer and providing an inert contact surface. The bulk of the bottle is “bulletproof glass,” which effectively eliminates breakage. Moreover, Verre Vert bottles’ impermeability to UV light protects the wine measurably better against UV damage than traditional glass.

A glass bottle falling and breaking and a Verre Vert bottle bouncing off the ground.

Glass | 2% break rate

VV | Unbreakable

Environmentally friendly end of life.

Verre Vert bottles are 100% recyclable; recycling Verre Vert bottles saves nearly four times as much energy as recycling glass.

Battery comparison: The one in the left is almost empty with no energy savings. The one on the right is almost full. Recycling Verre Vert bottles save nearly 4 times as much energy as recycling glass.

Glass | Saves 1.12 MJ

VV | Saves 4.43 MJ

A testament to tradition.

In shape, color, and durability, Verre Vert bottles celebrate centuries of winemaking tradition and preserve the aesthetic cherished by winemakers and wine drinkers alike.

Two bottles on a table with a barrel on the right side and a glass of wine on the left side.

45% reduction in bottle costs.

By cutting costs in packaging, shipping, and breakage, Verre Vert saves wineries 45% in bottle expenses - protecting the bottom line at the same time as the environment.

A comparison of shipping cost. A big pile of coins on the left side representing the costs of shipping glass and a small pile on the right representing the cost of shipping Verre Vert bottles.

Glass | $0.58 to ship

VV | $0.33 to ship

WHO WE ARE

Bottles made for people who know wine by people who know wine.

Collectively, the Verre Vert team brings decades of leadership and expertise from top-tier hospitality teams and world-class businesses.
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Prepared with experience founding multiple wine companies, leading three-Michelin starred restaurants, and advising Fortune 50 companies on strategy and management, the Verre Vert team understands the wine industry - and what it takes to transform it for the better.

Strengths

Wine knowledge:
Master Sommelier and Advanced WSET.

Technical expertise:
PhD in Chemical Engineering, Stanford University.

Business insight:
Two MBAs, Stanford Graduate School of Business.

Meet The Team

TESTIMONIALS

Trusted By Industry Leaders

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